It might be well known that marketers and sales people are besotted lovers in the brand family, but not many know what holds them together madly in love is the most sacrosanct 'proof of their relationship'- Targets, a cockeyed optimistic number at that. While their romance is all benign in the beginning, this bullish duo often remain callous to the long term sustainability of the brand. Check the following instances for example Today is the last working day of the month and you need to close just one more deal to get your hands on that incentive bonus scheme. Luckily for you, a customer rings up and well well, he is interested in your product. The customer however wants to finish the deal on Monday. You panic and offer a 10%, then a 25%, and finally a 50% discount to try and push the closure today itself. The client agrees. You could've doubled your company's income from the sale by waiting, but that would've jeopardized your bonus. You acted counter to your co...