Wiki's definition of marketing, “Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer with the customer as the focus of its activities” What authors got to say Kotler “Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return”. Ryan holiday “Anything and everything you do that grows the business or that gets customers can be considered marketing” Seth Godin “Marketing is the story marketers tell to customers. It is about spreading ideas” Al Ries “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit” And the list goes on. The definitions of marketing vary based on perspective. Any student who has had the luck of...