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VICTIMS OF SOCIETY

As one delves into the realm of psychology (no, I do not mean the facebook and whatsapp connotations like "psychology says if a person is always smiling then he/she suffers a lot..(mayiru!!)) the clairvoyance that it shares a deep bond with philosophy is unveiled. Most stoics for example were intuitive psychologists who examined humans irrationalities and provided solutions to tame them. Philosophy can be, to say, the product of conscious understanding of the human mind. Take for example the the evolutionary strategy found in most social animals including humans- reciprocity . The strategy is simple, straightforward and can be considered a fundamental philosophy: Start out nice with everyone and then do unto them what they've unto you . An insight about human nature which my gurunadhar Simbu had mentioned way back in his movie Osthe "na kannadi maari la". Simbu:1 Humans:0. Beyond the obviousness, it is just seen as a cultural norm that just happens to be universal...
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THE METRIC REVOLUTION

It might be well known that marketers and sales people are besotted lovers in the brand family, but not many know what holds them together madly in love is the most sacrosanct 'proof of their relationship'- Targets,  a cockeyed optimistic number at that. While their romance is all benign in the beginning, this bullish duo often remain callous to the long term sustainability of the brand. Check the following instances for example Today is the last working day of the month and you need to close just one more deal to get your hands on that incentive bonus scheme. Luckily for you, a customer rings up and well well, he is interested in your product. The customer however wants to finish the deal on Monday. You panic and offer a 10%, then a 25%, and finally a 50% discount to try and push the closure today itself. The client agrees. You could've doubled your company's income from the sale by waiting, but that would've jeopardized your bonus. You acted counter to your co...

A CASE FOR RELIGION AND CASTEISM

Has it ever happened that you were fuming red hot anger towards a person and confronted him/her only to realize that they had their own reasons for their behavior and at once all of your anger seemed to have magically vanished (you even started to empathize with them)? Well if this hasn't happened to you, you might be the epitome of Godly nature. For the rest of us all lesser mortals, me especially, this is a daily routine, much like breathing. Coincidentally, Buddhism talks about how understanding and love aren't two separate things. When you understand, you cannot get angry on people anymore. This blog is an attempt to explain my understanding on why religious people and those who revere casteism behave and act the way they do. Don't get me wrong, I'm a hardcore atheist and vehemently oppose religious fundamentalism. But the first step in such opposition must be an honest understanding of its moral motives. As wise men say, "a good place to look for wisdom is i...

VERDICT FOR POLLACHI RAPE CASE- HYPOCRISY

The case which dominated headlines in the state and the country off late is the Pollachi sexual assault case. The horrific sex abuse case came to light, in February, after one of the women filed a police  complaint. The four accused's modus operandi involved befriending women, luring them into secluded areas then raping them, making videos of their sexual assault and then using the same videos to exploit the women for sex and money by threatening  them with making the videos public.  The local media estimates the number of victims could be as high as 200. How monstrous can the accused be? How horrific? They should be hanged, their private  parts removed, should be subjected  to the torture they imparted on others right? Well maybe, yet people overlook the equally monstrous and inconspicuous  perpetrator .  Imagine if the first victim had opened up to her parents, reported this to the police. All of the rest could've been saved the  cruel...

WHAT THE HECK IS MARKETING ALL ABOUT?

Wiki's definition of marketing,  “Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer with the customer as the focus of its activities”  What authors got to say  Kotler  “Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return”.  Ryan holiday  “Anything and everything you do that grows the business or that gets customers can be considered marketing”  Seth Godin  “Marketing is the story marketers tell to customers. It is about spreading ideas”  Al Ries  “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”  And the list goes on.  The definitions of marketing vary based on perspective. Any student who has had the luck of...